Glossary
Terms around Google Business, local SEO, and copy.
Your listing on Google Maps and Search — central for local customer acquisition.
Optimization focused on city, region, and “near me” searches.
Short update on your business profile — visible in Maps and Search.
Public response to a Google review — shows service quality.
Prompt in copy, e.g. “Call now” or “Book online”.
Page title in search results — often the first line users read.
Snippet under the title in Google — good copy improves CTR.
Share of a search term in text — too high feels spammy, too low is weak.
Name, address, phone — must be identical everywhere online.
How well your business is found for regional searches.
Consistent tone and style — builds trust.
SpotCopy tool for length, CTA, readability, and local signals.
SpotCopy template for a text type, e.g. review reply or GBP post.
One generation uses one credit — free accounts start with 5.
Ready-made structure — you only fill business data and offer.
Symbols can add attention — Copy-Check warns if overused.
Readability score — shown in Copy-Check.
Time-limited offer, e.g. autumn discount or summer special.
Returning clients — email and posts keep them engaged.
Guest books without a portal — copy can drive this with CTAs.
Tag on social media — locally e.g. #Munich #Trades.
Preview data when links are shared — related to meta info.
Visitors who leave immediately — weak copy can increase it.
Longer phrase, e.g. “haircut Schwabing” — often less competition.
The three highlighted local results — highly competitive.
Average on Google — replies show you take feedback seriously.
EU privacy law — SpotCopy focuses on EU hosting, no US chat tool required.
Test two versions — SpotCopy can generate multiple variants.
Email to subscribers — promo generator available.
Platform for local marketing copy without ChatGPT or API setup.
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