guide
Consistent brand voice
Same tone across Google, social, and email.
Why consistency matters
Customers recognize you — trustworthy, professional, approachable. Random tones feel like different businesses.
Set tone in SpotCopy
Pick e.g.:
- Friendly
- Professional
- Enthusiastic
All generators follow the same logic — unlike one-off ChatGPT sessions.
Align channels
| Channel | Generator |
|---|---|
| GBP Post | |
| Reviews | Review Reply |
| Social | Social Caption |
| Website | Local SEO / FAQ |
Copy-Check as quality gate
Review before publish — keeps quality even when several people post.
Team tip
Agree on tone and sample lines once — then it's forms only.