How to write Google Business posts

Why Google posts matter

Your Google Business Profile is often the first touchpoint — before your website. Regular posts show you're active and can drive calls, directions, and website clicks.

What a strong post includes

• Clear offer (promo, reopening, seasonal product)
• Local angle (city, neighborhood, “here on Main Street”)
• CTA (visit, call, order online)
• Right length — Copy-Check shows character count for GBP

With SpotCopy in 4 steps

1. Sign up free (5 credits).
2. Open the Google Business Post generator.
3. Enter business name, location, topic, and tone.
4. Copy the text, optionally run Copy-Check, publish.

Common mistakes

• Image only, no text — Google often needs context.
• No CTA — visitors don't know what to do next.
• Generic ChatGPT copy with no location — feels impersonal.

Next

• All generators
• Emojis in GBP posts